Magis Stackable armchair Orange Plastic material. Dimensions: L 55 x Depth
53.5 cm x H 78 cm – Seat: H 45 cm. Bell isn’t just a chair; it’s a
symbol of eco-responsibility… An incredibly low price for this entirely
eco-designed chair, made from an innovative recycled material, and created by
one of the most talented designers of our time! Magis has teamed up with the
famous German designer Konstantin Grcic to develop this ambitious, innovative
project, the result of long research and development work.The Bell chair is made
in Italy from recycled polypropylene from production waste collected at Italian
Magis factories as well as local automotive production plants. In this way,
Magis transforms the waste accumulated from its own furniture production into a
new product.This innovative, patented polypropylene excludes almost all virgin
or new plastic materials, and can be 100% recycled again after use. In this way,
the Bell chair forms an almost closed material cycle. To make the Bell chair,
Magis and Grcic worked with a highly specialised plastics manufacturer who was
responsible for the structural engineering of the chair, construction of the
mould, and final production. This company has also developed and patented a new
type of high-quality recycled polypropylene, used exclusively for the Bell
chair.The use of raw material is fully maximised: the Bell chair is made with
very little material. It weighs just 2.7 kg (at least a kilo-and-a-half lighter
than average plastic chairs), while being very strong and of high quality. Using
less material means less energy consumption during production. The key to this
material saving lies in the ingenious shape of the chair’s shell. Its bulbous
geometry is not just structurally strong; it also makes the chair extremely
comfortable and visually appealing.The factory production process used for the
Bell chair has been streamlined, simplified and shortened, so that the
manufacturing of the chair requires very little time and energy.Finally,
packaging and transport have also been taken into account: Magis has developed a
logistics concept for the Bell chair to save additional resources. This involves
a reusable delivery pallet, made from the same recycled plastic as the chair,
which can stack up to 24 chairs. As a result, less packaging material is used
while vertical stacking reduces the floor space taken up during
transport.Konstantin Grcic on Bell:“The project started with the assumption
that we could develop a chair that would sell to the public for just €65
(excluding VAT). This figure sets the tone for the whole project: from the
technology and type of material used, down to the exact quantity / weight of
material per chair, its production cycle time, its logistical footprint, etc. We
wanted Bell to be affordable for everyone. To achieve this, we had to find the
right balance between technology, performance and aesthetics. ” “Our goal
was to develop a high-quality chair with the bare minimum of material. This
objective was important for ecological as well as economic reasons. The simple
fact that our chair uses no more than 2.7 kg of plastic – almost half that
of a standard chair – illustrates this quite vividly.” “During the most
active phase of development, there was constant exchange between us, the
designers and the engineers. I remember at one point, we were changing and
adjusting the chair several times a day. My most difficult task was to keep the
overall design idea in view. In short: I had to make sure the chair didn't turn
into an engineer's dream, while losing its original design intention. It took
numerous prototypes and a lot of testing to finally come up with the chair we
have in front of us now. It was a very intense process to rework the chair over
and over again, to make it better and better. Everyone involved in the project
has put a lot of work and commitment into it. But the project always had great
energy, and that kept us moving forward. I hope that Bell’s story heralds a
shift in industry consciousness. Our project shows you can do things a little
differently. ‘’
