Serax Plate Yellow Ceramic. Dimensions: Ø 22.5 x H 2 cm. Cheerful and
colourful, Feast is the first tableware collection designed by the famous
Anglo-Israeli chef Yotam Ottolenghi, in collaboration with Belgian manufacturer
Serax. Owner of six restaurants in London, Ottolenghi is a real pop star in the
kitchen! A champion of plant-based cuisine, author and charismatic world star,
he inspires gourmets around the world with his delicious best-sellers and
accessible recipes with their multiple influences. For this project, the chef
teamed up with Italian artist Ivo Bisignano, his lifelong creative partner.
A polymorphic artist, Ivo Bisignano began his career with fashion illustration
before focusing on media as varied as sculpture, painting, video and animation.
“We have been working with Ivo for a few years. Whether it's a napkin, a logo
for a menu or wrapping for a Christmas present, he always finds original ideas,
full of humour and humanity. Whatever the medium, his art is authentic,
expressive, daring, joyful and colourful. Qualities we strive for in our
cuisine”, explains Yotam Ottolenghi. Yotam Ottolenghi created Feast as an
invitation to share precious moments over a convivial meal with family and
friends. The variegated pieces mean you can create festive tables that are a bit
eccentric: a great way to discover the relaxed, slightly offbeat atmosphere that
characterises Yotam Ottolenghi's cuisine so well. “We tried to tell the
Ottolenghi story through objects. A story of tension between down-to-earth and
sophisticated, passion and refinement, tradition and novelty. Obvious opposites
that coexist in dynamic harmony.” With its abundance of colour, abstract plant
prints, swirling patterns and positive vibes, Feast reflects everything its
creator embodies. Intense and exuberant, radiant and sunny, the Fest collection
is an explosion of colours echoing the chef's recipes, those Mediterranean
colours which are an integral part of his personal history. Designed around the
letter „O“, one of Yotam Ottolenghi's obsessions, the collection also
draws on the ubiquitous place given to vegetables of all kinds, another central
element in the chef's cuisine. “Working with Ivo, we knew from the start that
the collection would be an explosion of colours echoing the preparations we
serve up, always layered and contrasted. There isn’t just one type of
Ottolenghi recipe or preparation, just as there isn’t just one type of plate
in Ivo's collection”, adds Yotam Ottolenghi. Yotam Ottolenghi on his
collaboration with Serax: “With Ottolenghi, it was clear to all of us that for
our first official collection of plates, we needed something unusual,
contemporary and aesthetic. But also totally usable to serve up our
preparations. Serax was an absolutely incredible partner, giving our creativity
free rein, certain that we’d be able to translate Ottolenghi’s philosophy
into beautiful objects. They supported and encouraged us throughout the process.
It was a most enjoyable collaboration, a dream come true.”
