Vitra Poster Blue Paper. Dimensions: 67.5 × 67.5 cm. The Drawing posters
by French designer Ronan Bouroullec follow the idea of intuitive drawing. This
technique helps him to develop new images and reach the subconscious levels of
the mind. Intuitive drawing is derived from the literary roots of Surrealism and
automatic writing, which requires the consciousness to be completely shut down
while writing a text. This literary form then influenced the content of many
surrealist artists' works and often results in meandering and flowing forms. The
Drawing posters feature broad marker strokes that create fluid, abstract forms
with a fascinating effect of depth. For Ronan Bouroullec, drawing is a relaxing
and meditative process; he lets the pen glide freely and intuitively over the
paper without planning the shapes he creates. Consequently, the shapes have no
clear beginning or end, paving the way for a variety of interpretations. Since
the early 2000s, the work of the brothers Ronan and Erwan Bouroullec has emerged
as one of the most representative of the dynamism of French design. Working as a
pair since 1998, the two brothers now design for many industrialists, while
pursuing experimental research. They have also worked on architectural projects
for Camper, Issey Miyake, Kvadrat, etc. Several monographic exhibitions have
been devoted to their work: The Design Museum in London in 2002, the Museum of
Contemporary Art in Los Angeles, the Boijmans van Beuningen Museum in Rotterdam
and La Piscine, Musée d'Art et d'Industrie in Roubaix in 2004, Villa Noailles,
Hyeres in 2008, Grand Hornu, Belgium in 2009, a quadruple exhibition in Rennes
in 2016, etc. Their creations belong to collections in institutions such as the
Musée national d'art moderne – Centre Pompidou and the Musée des Arts
Décoratifs in Paris, the Museum of Modern Art in New York, the Art Institute of
Chicago, the Design Museum in London and the Boijmans van Beuningen Museum in
Rotterdam.
